Tuesday, June 26, 2007
Can Bloggers Make Money?
Wall Street Journal
April 19, 2006
Blogs have a lot of buzz, but there's still considerable debate about whether that can translate into profits.
While many blogs remain little more than amateur diaries, several bloggers have tried to parlay their online ramblings into branded businesses. One, Jason Calacanis, co-founded Weblogs Inc., a network of blogging sites that was acquired last year by AOL. Mr. Calacanis has been an outspoken proponent of blogs as business vehicles, arguing that quality content can drive enough traffic to attract advertisers.